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Digital Branding Agencies in Nairobi: Why Your Brand Needs Them

Digital branding agencies in Nairobi are helping your competitors beat your brand in the online conversation. But before diving into how they are going about this, let’s first clarify what digital branding is.

Wikipedia defines Digital branding as “a brand management process combining Internet branding and digital marketing.” In other words, online branding helps bridge the gap between the consumer and your brand.

It does this via digital media, including videos, software, web pages, web applications (social media), digital images and audio.

Before you physically visit a shop, you’ll first do a quick online research using phones, laptops and tablets. Companies using digital branding effectively have a significantly larger market portion due to this.

Hence the growing demand for digital branding agencies in Nairobi.

Roles Digital Branding Agencies in Nairobi play.

These agencies play several key roles for your brand including:

Search Engine Optimization (SEO)

It’s the process of amplifying number of visitors to your site and improve its appearance on search engines e.g. Google. Agencies achieve this by understanding how search engines rank websites and help your content be appealing.

Search Engine Marketing.

This is the activity of buying ads on search engines such as Google to increase traffic to your website. Digital branding agencies in Nairobi ensure they drive targeted traffic that has a higher chance of converting into a sale.

Content Marketing.

This is the creation of online materials meant to keep a set audience glued to a website or social media page. The content does not necessarily lie on specific brand promotion but provides relevant, useful and consistent information to its audience.

Social Media Marketing.

Social media marketing in Kenya is already prevalent.

Businesses establish a social media presence to achieve set objectives. Objectives include brand building, improving customer service and collecting feedback from customers.

Online creative agencies help you to stand out from the crowd baying for your audience’s attention.

Email marketing.

This has existed for quite a long time. It provides direct contact with your audience. These mails are customized giving them a personal appeal.

Email marketing in Kenya is important because it creates a level of trust between your company and its market base.

For effective digital marketing, there is need for a digital marketing strategy. Here is a great article showing the tips to make a top notch marketing strategy.

 

Digital Branding Agencies in Nairobi Advantages

Partnering with digital Branding agencies in Nairobi will help your business to grow significantly.

Immediate online access.

Majority of Kenyans no longer browse the Internet via cyber cafes. Times have changed with the growth of smart phone usage. Online branding agencies in Kenya ensure your digital content is only a click away on the palm of your client’s hands.

Pocket friendly

Compared to other forms of marketing, digital marketing is relatively cheap. Thus online marketing agencies in Nairobi maximize your return on investment used on brand promotion.

Growth of your brand.

Branding agencies have extensive experience in growing brands online. Since the majority of Kenyans now surf the Internet and do online shopping, maximizing your brand content online boosts sales and brand recognition.

There are many channels used for promoting digital brands. This increases flexibility where you have a variety to choose from. As a user you will use the channel you are most comfortable with.

Better customer engagement

Social media marketing, a branch of digital branding, listens to customer feedback and reacts accordingly. Online agencies monitor criticism and feedback delivered through digital platforms.

This allows increased service delivery while growing customer loyalty.

Measurable & quantifiable results.

Digital branding agencies in Nairobi help your company to trace activities of its market base. Track the marketing techniques most effective to you and make required improvement on the strategy applied.

Establish authority.

Through established communication channels, consumers ask questions regarding your products and services concerning your field of expertise.

Giving satisfactory answers allows you to show your prowess and authority in your given field. Online agencies allow you to do this by constantly monitoring your audience and answering in a timely fashion, meeting customer’s needs immediately. This attracts more people to your site & community boosting brand awareness.

Conclusion

It’s crystal clear that digital branding agencies in Nairobi play a core role in bridging the gap between you and your clients. Advantages that come with partnering with these agencies are many and show both immediate and long-term results.

At Dragonfly Limited, we understand the crucial role that a strong digital brand plays for you and your company. Thus, we take a full 360° approach to your online presence to maximize your brand reach and voice.

Have questions? Contact us today for immediate feedback.