Dragon Fly Limited:Advertising Agency in Kenya Madison Christmas | Dragon Fly Limited Campaigns
dragon Fly advertising agency in kenya logo

Summary

The end of year is the festive season, which means shopping big. But what could be done with the over-spent budgets?

roles

  • -Strategy
  • - Social Media
  • - Media Buying
  • -Microsite

Challenge

How to leverage Madison’s brand persona to inspire responsible financial behaviour. And do this in a clear, engaging style.

Insight

Our idea was to make spending a social event. Creating a microsite that allowed users to create a shopping budget allowed people to share their spending wisdom with friends. (Each budget offered two options for every item, with one being the ‘wise’ money-saver.)

Results

Madison started to be viewed as an enabler of personal finance: Giving control of money back to the individual.

Stats

  • 3000

    Participants