Dragon Fly Limited:Advertising Agency in Kenya Nutella - Taste with a Difference | Dragon Fly Limited Digital Campaigns
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Summary

Nutella, the famous spread, had not made inroads in Kenya, slowed by high loyalty to incumbents. A way to breakfast tables had to be found.

roles

  • -Research
  • - Retail Marketing
  • - Shopper Marketing
  • -Experiential

Challenge

Grow Nutella’s market-share: in a market dominated by incumbents. And where shoppers had never experienced the brands unique differentiator: taste.

Insight

Our solution? An activation that took the competition directly to where it mattered: taste. ’Start your day with Nutella’ was the concept we took to major supermarkets; along with branded sampling stations. All who sampled a taste of Nutella and bought Nutella were awarded with an extra loaf of bread - to enjoy their next breakfast even more.

Results

Results impressed all involved: a sales pop in leading stores, increased display and and expanded shelf-share for the brand. Not counting the many breakfast tables transformed forever.

Stats

  • 7%

    increase in sales