Dragon Fly Limited:Advertising Agency in Kenya Unga Wa Dola Mashujaa Day Campaign | Dragon Fly Limited
dragon Fly advertising agency in kenya logo

Unga Wa Dola Mashujaa Day Campaign

Summary

Unga Wa Dola, a fast-rising brand, saw opportunity to join the national celebration on Heroes Day.

roles

  • -Strategy
  • - Digital
  • - Media
  • -Production

Challenge

Could Unga Wa Dola join the national conversation in a unique and engaging way during this day of national importance?

Insight

#HonourTrueHeroism was a creative expression & hashtag that we used to package the personal hero experience. With it, we encouraged people to share stories of childhood heroes. Differentiated by their light, fun character they gave friends, family teachers a chance to take the stage.

A Facebook video reinforced this message. Featuring an iconic classroom scene, it engaged young audiences in a humorous, educational style.

Results

The humour resonated with followers of the brand online.

Stats

  • 230K

    people viewed the video

  • 3.6K

    people reacted to the video

  • 809

    video shares