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Digital Media Awards

The dragons are at it once more! After a victorious 2018 that saw us clinch several awards including a ‘Muse Award’ and an ‘African Crystal Award’ and emerge among the top 10 Digital Media Agencies in Kenya, 2019 has brought with it some good tidings! We have done it yet again, this time scooping two very prestigious awards at the just concluded Digital Media Awards (DMA). The DMA’s aim to celebrate the very best of digital marketing and technology advancement in Kenya by recognizing organizations that are redefining boundaries through creativity and innovative outcomes.

It was a double win for us after we took home a New Technology category award for the ‘Best use of Live streaming/Hangouts’ and a Content category award for the ‘Best in Storytelling’. Both awards were in recognition of our ‘Every Love Has a Story’ Valentine’s Day campaign on behalf our client ‘Dairyland.’ Here is a short breakdown of the concept behind the campaign.

EVERY LOVE HAS A STORY

We developed our very own puppets that were in every way Kenyan, representing characters that almost every one of us could identify with, to bring our love story to life. In it we depicted the usual ups and down of your typical Kenyan family that ultimately help them bond together in love. The campaign episodes were streamed live on ‘Facebook Live’ every day for one week as a lead up to Valentine’s Day.

Our story was audience driven meaning that, we took in our audiences’ sentiments to develop each phase of the story-line which made it all the more interesting & humorous and fueled engagement on our social media timelines with numerous fans ‘wanting in’ to predict the outcome of what would happen in every phase. We then picked the most liked and engaging comments to determine our consequent story-line.

A campaign of this kind was a first by any Kenyan brand and received recognition and mentions from leading media outlets including the Business Daily. Additionally Dairyland’s social media audience grew by 20,000, with the campaign gaining over 450,000 impressions and more than 250,000 views. It also helped lift Dairyland’s product sales by 11 per cent over the Valentine’s period.

We would like to take this opportunity to thank and appreciate our whole team that is constantly and tirelessly on their A-game to ensure that our clients gets the very best! And to our clients, we are quite grateful for believing in us. We look forward to more opportunities for successful partnerships! 🙂

 

 

Dragonfly has done it once again! We have yet again received recognition at the 2018 African Cristal Festival Awards. The awards aim to reward the best advertising campaigns created and broadcasted over the African continent, on any media.

Over 1000 entrants from numerous agencies across the continent submitted their work for inclusion in the award’s 11 categories which include; Digital, Film Craft, Film, African culture, Radio, Media, Promo & Direct, Outdoor, Integrated, Press, and finally Mobile Cristal Awards.

Dragonfly managed to scoop a Silver Award for the ART FOR PEACE campaign for the Unga Wa Dola brand in the digital category, a reward that gives recognition to the most creative and innovative advertising campaigns set-up exclusively for the Internet.

LG Eastern Africa has been awarded the Best LG E-Commerce platform award in the Middle East & Africa (MEA) at the LG Innofest 2018 held in Cape Town – South Africa.

HOW DID WE GET HERE

The steady decline of giant retailer Nakumatt; the country’s biggest supermarket with a chain of branches spread across different parts of the country had a big impact on the overall sales revenues of LG given that it was the biggest distributor of our products.

As such we sought to diversify our sales channels to especially reach out to prospective premium product consumers, choosing to focus on online consumers. Based on our market study, we established that the best option was to open up an exclusive online brand shop that would help us access the growing number of online consumers and complement our sales efforts through communication of our products and services on LG social media platforms. This therefore meant that we had to change our style of digital communication on our social media forums so as to appeal to a wider market of our target audience

Some of the strategies we incorporated include: –

  • Launch of an exclusive LG online brand shop in May of 2017 with free delivery and free one-year insurance.
  • Refreshed all digital platforms.
  • Carried out several product launches such as the LG LOUDR Hi-Fi and OLED TV
  • Programmatic digital media buying.

 

This measurements led to; over 25K clicks to the brand shop through Social media during this period, Growth of our Facebook community from 426K to 607K, Increased brand preference from74% to 79.2%, significant views and visits to www.LG.com, which increased by 130% and surpassed the sales targets.

Speaking while receiving the award, LG Managing Director for East African Mr. Janghoon Chung, said that LG had embarked on aggressive sales of its products online in Kenya and East Africa as a whole, which has seen an increase in online shoppers over the past few years, a majority being the target market whom are the youth. He expressed his confidence in the Kenyan online market that is projected to grow in size over the next 5 years due to increased stability of the economy, which he noted presented a good chance for LG to showcase its premium products.

 

You can visit our online brand shop HERE  lg.brandshop.co.ke

No matter the ups and downs every family encounters, the love bond keeps them together. We are proud to have hosted #EveryLoveHasAStory for Dairyland. We used the art of puppetry to make the story come alive and engage with the audience. Dairyland had a Facebook Live video running every day at 11am from the 8th to the 14th of February. This was the first time Facebook Live has been used to promote a social novella by a product brand in Kenya.

Comments from the audience fuelled the storyline. The live audience got to comment on the videos which the puppeteers used to create a story. The puppets were designed and made in Kenya by a Kenyan artist. At the end of the campaign, fans got rewarded with Dairyland Valentine hampers and IMAX movie tickets to watch the Black Panther.

Augmented Reality was then used to make the videos available to offline Dairyland fans. On the morning of the 14th, chocolart was gifted to commuters in major roundabouts. On the back of each pack, there was a photo that can be scanned to watch the social novella

Happy Valentine’s.

 

It was the second year of the APA Awards after a 12 year break. The APA Awards conceptualized by (APA) Advertisers Practitioners Association in conjunction with the Loeries is all about recognizing and rewarding excellence, innovation and originality in Africa and the Middle East.

On 1st December 2017 it was all about “Big ideas, big moments”. It was a tough playing field where top agencies came out to showcase their most creative work. Dragonfly was in it to win it by bringing the big idea “Art for peace” campaign to the table. And as the saying goes the cream always rises to the top. The idea scored a big moment by scooping a bronze award for the best Digital & Interactive Communication and bronze certificate for best television, video & cinema.

To top it all Dragonfly was listed among the top ten advertising agencies in Kenya.

Creativity isn’t the way we think but how we like to live.

 

Whose responsibility is it to keep the peace in a country? The government? The police? The society?

Wrong. Kenya is home to millions and it is the duty of each one of us to protect the peace in our country. We have come a long way and there are scars that will never heal, but we survived our country’s history. We learnt the value of standing united as a nation.

The time has come again when we must look beyond tribal differences and see our countrymen. When we must join hands in defending the peace in our homeland of Kenya, and do everything in our power to ensure the 2017 General Elections are going to be peaceful elections.  After all, would you not do everything in your power to ensure the door to your house is secure at night and that your loved ones are all safely inside? This is our legacy.

Use Art to spread peace
Use Art to spread peace

So what can a brand do to ensure the message of peace rings loud and true throughout the country? This is the noble cause that saw the birth of #ArtForPeace, a campaign by Unga Wa Dola to bring all artistic and peace loving Kenyans together on a single platform, www.artforpreace.co.ke, and spread the message of peace.

From our country’s natural beauty to our cultural diversity, rich languages and the manner in which we do things, art is in our DNA. We express it in song, dance, poetry, photography, food…in everything that makes us who we are. Art transcends our differences and unites us as one people, one nation. This makes it the perfect instrument of spreading peace and the #ArtForPeace Campaign is aimed at bringing all Kenyans together through that message: ‘we are all Kenyans and that’s all that matters.’

This campaign will run until the General Elections are held and the country calms down. It will become a national symbol reminding Kenyans what is most important in these times – peace and unity. We have built a gallery of contributions from the artistic Kenyans and peace lovers from all walks of life at www.artforpeace.co.ke/exhibition, and now our greatest task is to share these messages far and wide. It is the least we can do for our great nation.

Come, join this nation of artists and peace lovers. Go to www.artforpeace.co.ke to submit your #ArtForPeace or make a pledge to stand by peace. Let us celebrate our diversity, and do it for our country.

DRAGONFLY AWARDED A SILVER AWARD AT THE AFRICAN CRISTAL FESTIVAL (2018)

Dragonfly has done it once again! We have yet again received recognition at the 2018 African Cristal Festival Awards. The awards aim to reward the best advertising campaigns created and broadcasted over the African continent, on any media. Over 1000 entrants from numerous agencies across the continent submitted their work for inclusion in the award’s …

#EveryLoveHasAStory

#EveryLoveHasAStory

No matter the ups and downs every family encounters, the love bond keeps them together. We are proud to have hosted #EveryLoveHasAstory for Dairyland. We used the art of puppetry to make the story come alive and engage with the audience

Art For Peace

Art For Peace

The time has come again when we must look beyond tribal differences and see our countrymen. When we must join hands in defending the peace in our homeland of Kenya