logo
Close

The next generation of consumers are now coming of age and are predicted to be the most influential generation in the digital world. Made up of teens and young adults, typically born in the mid-1990s to early-2000s, they are the first generation of digital natives. Welcome to the world of Generation Z, a new breed of consumers who have mastered the art of social media and continue to reinvent it by the day. As a business it is very vital to connect with them because if you don’t keep up, you are likely to be left behind as they will account for a huge percentage of the consumer base in the coming years

Given, social media is the fastest, cheapest and easiest way of reaching out to consumers and many businesses have now warmed up to the idea of using it as a tool for marketing and advertising. However, they are yet to understand and get through to Gen Z! But truth be told, if your social media marketing is outdated, Gen Z will swipe their way to your competitors so fast (and take their millennial parents with them!!) you won’t know what hit you!!

Get Their Attention!

Gen Z’ers are habitual multiscreeners. They could be watching a movie while scrolling their phone and still concentrate on both! These younger audiences are not always on a single platform as past generations. They can go through multiple social media platforms in less than five minutes and therefore as a brand you cannot afford to stick to only one channel. They seek to get content faster and speed is of the essence, you should therefore find a way to maintain your presence just long enough so that they can understand what exactly you’re selling. Along with being up to date and staying relevant in these moments, keep it short and simple because they expect to get all the information they need immediately your content appears.

Additionally you need to be on top of current social media trends for your posts to be noticed. They demand for instant and relevant information and may not want an email from you or have to visit your profile for further information. Ensure that you curate content that is relevant and engaging to them. Most Social Apps have devised algorithms that track users’ interest to deliver customized information, for example a feature like Moments for Twitter allows users to enjoy the latest news based on their interests.

Naturally, this generation know how to jettison what they consider boring or irrelevant in an instant, so to grab their attention and ultimately deliver your brand message, you will need to be fast and relevant. And with an estimated eight-second attention span, you do not have much time to impress them!

Put your money where your mission is! Trust and authenticity are a big thing for them.

Generation Z are very slow to trust and it may take time to acquire their loyalty. They are also socially conscious and politically astute than ever before and are more likely to purchase/do business with companies whose values they share. It is for this exact reason that you are honest and you are able to convey your core values through your social platforms to be seen as a credible business

Tell stories/share experiences

Sharing stories about other people is the best way to get this generation interested. They are born advocates and enjoy learning about meaningful experiences and will easily be swayed or influenced by social media Influencers or reviews. This is also a generation that wants to be heard and companies/brands that can provide experiences and products that enable them express their individuality and style will also be able to tap into their buying power. As a business it is crucial to foster and nurture good online relationships by sharing customer experiences.

Work with influencers!

You can easily win over Generation Z customers by working with social media influencers. They’re very diverse types of influencers and you can identify one or two that represent the same values as your business. You should thereafter cultivate genuine, long-term relationships with them as the content they share on your products or service can make a big difference. The more real their experience is with your product/service, the more believable it will be to customers, making them want to purchase your products.

Use visuals

Generation Z prefer visual media over text-based media. Think of it this way, Visual media for them is more of the main dish while text-based social interaction is a side dish. Both are important but without the main dish your meal is incomplete. They tend to favour social media platforms that are more visually-oriented and contain less messaging and this is why platforms like Instagram and Snapchat continue to gain popularity amongst this audience.

We are living in an ever-evolving digital world and before long Generation Z will be at the forefront of these changes. Ignoring the potential influence they may have on your business is not something you want to do! Regardless of your product, keep in mind that these are the future consumers and you have to begin to update your marketing approach to accommodate them or you risk being left behind.

By Tiffany Wahome.

Digital branding agencies in Nairobi are helping your competitors beat your brand in the online conversation. But before diving into how they are going about this, let’s first clarify what digital branding is.

Wikipedia defines Digital branding as “a brand management process combining Internet branding and digital marketing.” In other words, online branding helps bridge the gap between the consumer and your brand.

It does this via digital media, including videos, software, web pages, web applications (social media), digital images and audio.

Before you physically visit a shop, you’ll first do a quick online research using phones, laptops and tablets. Companies using digital branding effectively have a significantly larger market portion due to this.

Hence the growing demand for digital branding agencies in Nairobi.

Roles Digital Branding Agencies in Nairobi play.

These agencies play several key roles for your brand including:

Search Engine Optimization (SEO)

It’s the process of amplifying number of visitors to your site and improve its appearance on search engines e.g. Google. Agencies achieve this by understanding how search engines rank websites and help your content be appealing.

Search Engine Marketing.

This is the activity of buying ads on search engines such as Google to increase traffic to your website. Digital branding agencies in Nairobi ensure they drive targeted traffic that has a higher chance of converting into a sale.

Content Marketing.

This is the creation of online materials meant to keep a set audience glued to a website or social media page. The content does not necessarily lie on specific brand promotion but provides relevant, useful and consistent information to its audience.

Social Media Marketing.

Social media marketing in Kenya is already prevalent.

Businesses establish a social media presence to achieve set objectives. Objectives include brand building, improving customer service and collecting feedback from customers.

Online creative agencies help you to stand out from the crowd baying for your audience’s attention.

Email marketing.

This has existed for quite a long time. It provides direct contact with your audience. These mails are customized giving them a personal appeal.

Email marketing in Kenya is important because it creates a level of trust between your company and its market base.

For effective digital marketing, there is need for a digital marketing strategy. Here is a great article showing the tips to make a top notch marketing strategy.

 

Digital Branding Agencies in Nairobi Advantages

Partnering with digital Branding agencies in Nairobi will help your business to grow significantly.

Immediate online access.

Majority of Kenyans no longer browse the Internet via cyber cafes. Times have changed with the growth of smart phone usage. Online branding agencies in Kenya ensure your digital content is only a click away on the palm of your client’s hands.

Pocket friendly

Compared to other forms of marketing, digital marketing is relatively cheap. Thus online marketing agencies in Nairobi maximize your return on investment used on brand promotion.

Growth of your brand.

Branding agencies have extensive experience in growing brands online. Since the majority of Kenyans now surf the Internet and do online shopping, maximizing your brand content online boosts sales and brand recognition.

There are many channels used for promoting digital brands. This increases flexibility where you have a variety to choose from. As a user you will use the channel you are most comfortable with.

Better customer engagement

Social media marketing, a branch of digital branding, listens to customer feedback and reacts accordingly. Online agencies monitor criticism and feedback delivered through digital platforms.

This allows increased service delivery while growing customer loyalty.

Measurable & quantifiable results.

Digital branding agencies in Nairobi help your company to trace activities of its market base. Track the marketing techniques most effective to you and make required improvement on the strategy applied.

Establish authority.

Through established communication channels, consumers ask questions regarding your products and services concerning your field of expertise.

Giving satisfactory answers allows you to show your prowess and authority in your given field. Online agencies allow you to do this by constantly monitoring your audience and answering in a timely fashion, meeting customer’s needs immediately. This attracts more people to your site & community boosting brand awareness.

Conclusion

It’s crystal clear that digital branding agencies in Nairobi play a core role in bridging the gap between you and your clients. Advantages that come with partnering with these agencies are many and show both immediate and long-term results.

At Dragonfly Limited, we understand the crucial role that a strong digital brand plays for you and your company. Thus, we take a full 360° approach to your online presence to maximize your brand reach and voice.

Have questions? Contact us today for immediate feedback.

On Monday, 15th October, the world of digital marketing agencies in Kenya came to a collective pause. Like the proverbial Rome, all roads led to the Movenpick Hotel in Westlands where Google for Kenya were having an exclusive Digital Marketing Masterclass.

This presented a unique opportunity for the digital media companies in Kenya. And judging by the number of attendees, the vast majority of agencies had their representatives in the house.

Youtube Video Breakdown

digital marketing agencies in kenya, google training in kenya

The first session was opened by Artwell Nwaila, Google Head of Creative Agencies in South Africa. A thoroughly engaging speaker, Artwell presented data collected from numerous case studies done.

His team had analysed hours of video to determine the best way advertisers could format Youtube ads for maximum engagement and recall. In summary, he advised that the best performing ads have four key elements that cannot be ignored.

They :

  1. Attract – Capture attention as fast as possible.
  2. Brand – They include the brand in the ad naturally and with purpose.
  3. Connect – They connect with the audience using emotion & compelling storytelling.
  4. Direct – Finally, great ads leave no doubt in the mind of the viewer on what is the next step to take after watching the ad. They have a strong call to action that is in line with the ad content.

A more thorough blog post expanding on the ideas above will be coming along shortly so keep an eye out!

Google Marketing Platform

After the fast pace set by Artwell, the next speaker was Martin S. Stenner, the Industry Manager, Google Marketing Platform.

Martin had travelled all the way from Denmark to attend the said event. Tall and impeccably dressed, he spoke to a room of rapt media managers, strategists and analysts on the potential held in Google Marketing Platform.

digital marketing agencies in kenya, google training in kenyaThe Google Marketing Platform is a brainchild of Google that has been in the works for over 10 years, as Martin revealed to me later in the day. In Google’s own words, the Platform is:

“A unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.”

In plain English, it brings together all your favourite Google Programmatic tools under one roof. This enables you to plan, buy, measure and optimize your online media in one place.

“That’s great! What about the charges?” I hear the prudent ask. A mere, paltry, measly 5% of your intended spends. Yet another topic that could do with its own blog post. You have a lot to look forward to in the coming weeks ;).

Mzamo Masito’s Question & Answer Session

To close the session, we had the rare opportunity to meet Google’s Chief Marketing Officer for Africa, Mzamo Masito. Despite the engaging presentation by Artwell, and Martin’s fascinating take on the next big thing in the digital industry, Mzamo’s question and answer session left a far wider impression on the room.

As witty as he is charming, Mzamo Masito is a character that I would not be surprised to find gracing the covers of a thoroughly entertaining book. From the dizzying number of positions he’s held, to the delicate intricacies present in gender relations in the work place, to even more personal matters such as family, Mzamo is comfortable discussing a wide array of topics.

His session left the room full of online marketing agencies representatives in stitches, inspired and motivated to dream bigger and aim for more. After all, he did get to lead “The World Cup” for Nike. A tale that you are poorer for not having heard.

 

A Great End to a Great Day…

digital marketing agencies in kenya, google training in kenya

Finally, Google being Google, the evening ended with an entertaining session.  A live band played as the guests mingled, enjoyed Google’s panoramic Google Maps experience and left at their own pleasure.

Overall, a productive afternoon and evening for digital marketing agencies in Kenya involved. We as Dragonfly enjoyed the opportunity to enhance our ability to deliver relevant ads to the right people at the right time. Looking forward to the next one.

Want to keep up to date on matters digital marketing? Like us on Facebook and follow us on Twitter!

It’s now apparent that the entire marketing world has not only welcomed digital marketing into its folds, but has made it a core component of itself. The only people not reaping the fruits of using digital platforms are those so rooted in the past that it is only a matter of time before they too become extinct.

With the realization of the key role online marketing plays came an equal demand for such services. The result is a plethora of digital agencies in Kenya and abroad, promising outstanding results for minimum, or in some cases, premium costs. But how do you know who trust with your hard earned money?

In this article, we help you determine the best digital agencies in Kenya for you and your brand. Here are the key areas you want to look at:

Your company goals

If you are about to hire a digital marketing agency, you have certain goals that you want to accomplish. A deep understanding of what you want is crucial.

Questions you want to ask yourself include:

  • Why exactly do you want to work with an agency and not an in house team?
  • What do you want the online agency in Kenya to accomplish for you?
  • What is your budget for the goals you have in mind?

 

Answering such questions will drastically reduce your number of potential candidates because…

Each Agency Has Its Core Strengths

As mentioned, the number of digital agencies in Kenya is vast. Luckily, digital marketing is a dynamic industry. From Search Engine Optimization, to Pay Per Click, from Social Media Marketing to content creation and so much more, one company can only cover so much.

Agencies tend to specialize on certain aspects of digital marketing. Some are good at delivering to your industry audience, e.g. agencies with experience in the health industry may best suit companies in that niche. Others may be better at using certain platforms such as Google or social platforms.

Hence, aligning your goals with the company that can best deliver them becomes a simple process. The next item on your checklist would be…

Determining success

Having identified what your goals are, determine what the agency will use as a mark of achieving them. What tools will they use to measure the success of each campaign? How will they present that information to you and how often?

If happy with what you’ve heard so far, its time to find out if they are any good at keeping their word. You need to check their…

Industry Experience

Due to the gap between supply and demand of competent digital agencies in Kenya, many agencies sprouted overnight. This makes separating the wheat from the chaff a tedious process.

However, quality speaks for itself. A quick analysis of the experience the agency has and the results achieved for clients will quickly narrow down your list even further.

Check whether;

Also ask for recommendations from previous clients for verification. After all, who better to give you a true reflection of an agency than someone who’s worked with it?

So far so good. If you are happy with all the above, then lets move on to the last item…

Culture compatibility

Just like you are a unique individual, each company has its own culture and identity. It’s important to determine early enough how well your company culture aligns with the digital marketing agency you intend to bring into the fold.

This is because, to succeed, both companies must work as closely as possible. Planning, implementing and evaluating campaigns is a team effort. Your teams should be able to sit down and brainstorm as a team.

What does your gut tell you? At times, plain liking the people involved with the agency can be a great indicator of how the working relationship will be like. Don’t underestimate the importance of culture compatibility.

Conclusion

At the end of the day, there are many factors that come into play when choosing from the digital agencies in Kenya. However, once you’ve made the right decision, working together should be a cinch.

At Dragonfly Limited, we pride ourselves in our ability to deliver creative campaigns that deliver on client targets. After all, you don’t win multiple awards unless your delivery is as on point as your creativity. Contact us for any inquires.

 

Personal branding is an ongoing and never ending process that involves establishing a prescribed image or impression in the mind of others about yourself. It expresses and communicates your skills, personality and values to the outside world.

Personal branding

In today’s age of online living, almost everyone with a digital footprint (whether they are conscious of it or not) already have an identity that can be attributed to; their LinkedIn profile , a tweet, a blog post, a comment on a news site or social media page, a photo on their Instagram or a status on their Facebook page. All this accumulates to an image that contributes to their personal brand. But just how do you establish your personal brand?

Identify your values and set your priorities Have a clear picture of your personal and professional goals, both short and long-term. This will help you identify the most important things to spend your time on. Use your values and priorities as a guide to your actions and decision-making process so as to ensure you stay on track and are you’re clear on what you want to achieve and how you intend to do it.

Identify your uniqueness and strengths Analyze and think about your strengths. What is the one thing that people say you are good at? Perfect on this attributes and aim to become an expert in the area by learning from; having mentors that can  guide and advice you, taking short courses, constant reading and watching  and even listening of online tutorials for your own self-improvement. You can then choose to focus more on what excites you and what you love doing.

Using the Digital Space to Enhance Your Personal Brand

Identifying your strengths and values is just the first step in repackaging and rebranding yourself. You need to enhance the visibility of your personal brand by creatively and strategically marketing yourself so as to communicate your message to the right people. Establishing and building an online presence and following is a must have for anyone keen on positioning themselves as a brand.

Social Networks

Anyone with a social media platform can create and share engaging content. If you are keen on growing your personal brand, begin to take a fresh approach to the types of updates you share with your network.  Develop a persona that reflects your personal values and professional skills that should also be reflective and consistent with your offline persona as well. You can then come up with unique and engaging content about your field of expertise or your interests to demonstrate your expertise and knowledge. You can also join numerous groups found within social networks that focus on industries and topics that are specific to you where you can share your knowledge, build your networks as this will help in building authority around your personal brand.

Blogging/ Vlogging

Are you a creative with a burning desire to share some of your thoughts and opinions? It’s time you thought about starting your own blog/ vlog where you can express and share your passions, knowledge and showcase your expertise. This will help you connect with like-minded individuals who share the same interest as yourself and increase your online following, help you build new friendships & professional networks and help you get the attention and recognition of leaders and peers in your field of interest or industry as an authoritative source of information.

Building a credible personal brand takes time & effort and should therefore be a deliberate and proactive initiative. Work to improve on yourself and your image because when all is said and done, it’s not about how people perceive you but what you actually bring on the table.
“When you are one of a kind there is no competition”- Sam Horn

There exists numerous opportunities in this Digital Age than ever before that organizations can use to help them grow their brands and with the rise of Internet use in Kenya, many businesses have now begun shifting their marketing focus from traditional to digital media. This may be attributed to the numerous advantages that digital platforms promise as well as an enabling environment that has continued to favor an exponential growth & expansion of the digital space.

Reach and target your ideal audience

Kenyan consumers are increasingly becoming tech-savvy and online searches and purchases are on the rise. Before consumers even know what product or service they need, they are going online to look for answers to their questions and to learn more about the product. They will also go online to read about various topics, events and information that is of interest to them.

Digital media will ensure that the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business, while pay-per-click, display, and social media advertising enables you to target audiences who are most likely to be interested in your products or services based on demographic information and general characteristics.

Businesses can leverage on digital media to reach out to this consumers and build better customer experiences through optimized, targeted & customized content that is relevant and engaging.

It is cost effective

 When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for Ad space. Affordable digital marketing tactics such us pay-per-click, display and social media advertising, generate quicker results and more value for marketing spend. This has created a more level playing field and allowed brands both big and small to remain competitive online.

Most measurable form of Marketing

One of the major reasons why brands continue to invest in digital marketing is because of the ability to monitor and measure the success of their marketing campaigns over time. While it can be difficult to track the success of traditional marketing campaigns such us TV or Radio Ads, digital marketing campaigns can easily be measured.

Brands can use digital analytical tools and features to measure their marketing campaigns in real-time & determine what is and isn’t working and will accordingly adjust their campaigns for greater success. They can also take the insights gained from the process to improve future campaigns.

REFER: https://bit.ly/2H69B21

Digital Consumers

No matter what industry your business is in, there’s a good chance that your buyers are spending their time online on social media channels like Instagram, Facebook or Twitter. (According to eMarketer, 2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly)

Today’s consumers prefer digital means of communication and expect more interaction between themselves and a brand. Digital media has filled this gap because it offers easy access and numerous platforms where consumers have the opportunity to engage with their favorite brands. Businesses should employ a customer engagement strategy that helps them interact with their audience and build a relationship with them.

Emotional Engagement

A brand’s story is ultimately shaped by the customer’s experience, and with the right digital media strategy brands can significantly impact this experience and help deepen brand connection with their audience.

The ability of digital media to touch a customer on an emotional level exceeds that of traditional media. Customers on digital media are captivated by content that evokes emotion in them the same way it would physically. Brands have a golden opportunity to ensure that they improve this experience because customer journeys are characterized by a series of touch points, which are all the times when a customer encounters your brand, product or service. The touch point associated with making a buying decision is critical as it is the moment of truth- when a prospective customer chooses your brand or that of a competitor.

The rise of digital marketers

Another factor that’s driving the use of digital media is the ever-evolving role of marketing teams. Once the role of merchandisers and sales persons, digital marketing professionals are now taking a more active and leading role in shaping a brands customer experience with image-savvy and customer-centered engagement techniques including original, enticing and full-motion content that enhances the way consumers engage and interact with brands.

You need to get it right!

It is not enough that an organization has an online presence; they need to craft communication that is fluid, innovative, honest and relatable with their target audience so as to realize high levels of customer satisfaction. The online face of an organization or those in charge of digital communication must therefore explore a wide range of platforms & various content creation methods that expresses their brand’s voice and strengthens the brands identity on Social Media, Digital Ads, websites & blogs, videos and podcasts

Give us a try

With the help of digital marketing agencies like us of course 😉 businesses can uses a mix of digital marketing practices such as daily social media monitoring and analytical skills combined with traditional marketing strategies and take advantage of digital media to reach out to prospective and existing consumers. This can help them significantly increase their sales as well as validate their brands with their online presence.  This is where we come in!  Give us a call and lets get down some serious business 🙂

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The world is slowly transitioning into a digital environment. Traditional media has began to integrate digital solutions to their business models, for example you can find a digital version of leading newspapers & magazines online, you can also stream almost all major television stations live on the internet. Many Kenyans also perform many of their daily tasks online including messaging, making calls, banking, shopping & payment.

Some of the factors that seem to favor digital media over traditional media include

 Most Traditional media platforms leave very little room for interaction with audiences unlike digital media where brands can interact with their audiences in real time.

Advertisement on traditional media can be costly as compared to digital and require immense resources and input for example printing materials and hiring people to distribute them.

Measuring the results of your campaign on traditional media is often very difficult unlike digital media whose results can easily be measured and monitored as it a host of tools and features that can be used to analyze data hence you can easily determine your return on investment (R.O.I)

Traditional media reaches a broader audience which is however not indicative of your target audience whereas in digital media its possible tailor make your campaigns to reach specific demographics based on their characteristics e.g. gender, age, demographics and their location.

Most of the time traditional marketing reaches only a local audience whereas there is no limit to the size of your audience with digital media.

So how do you determine the right media?

Understanding your audience & the most suitable advertising platforms that will work for your brand is one of the most important ways to achieve your objectives. You need to understand that you serve a diverse audience hence tailor-fit your marketing efforts to suit the different demographics. For instance, if you want to reach out to Traditionalists (Born: 1920s to 1940s) and Baby Boomers (Born: 1950s to 1970s), you might want to consider that these generations might appreciate a combination of digital and traditional efforts. Millennials on the other hand (Born: 1980s to 1990s) and their smaller brothers, Generation Z (Born in 2000 to today) are most comfortable with digital platforms in the form of Social Media, videos, blogs and email.

People still watch TV, and listen to radio.

(Nielsen determined that in 2016 the demographic that watched the least amount of TV was the 18-24 year olds who watched 12 hours and 56 minutes on average per week. And then it goes up from there with the 25-34 year olds watching an average of 20 hours and 4 minutes, 35-49 watching an average of 28 hours and 24 minutes, 50-64 year olds an average of 39 hours and 54 minutes, and 65+ watching a whopping average of 48 hours and 32 minutes. In terms of radio, Pew research found that 91% of people surveyed had listened to radio in the week they were surveyed.  This goes to show that your customer is consuming a lot of traditional broadcast media, and it is a valuable place to get your message seen and heard)

Is there a realistic balance between Digital & Traditional Media?

There are some successful traditional marketing strategies, particularly if you are reaching a largely local audience, for example printing an Ad in the newspapers or an Ad in the radio with a call to action that directs your audiences to your online initiatives is an effective way to expand exposure.

Even though traditional marketing still has a place, it is diminishing in our digitally based world & common sense seems to suggest that we are in the digital era. However you should not be too quick to dismiss what traditional media can do in support of your digital efforts!

 

 

 

 

 

 

 

 

 

 

 

Love it or hate it, social media is here to stay. It’s a technology that has revolutionized how the world communicates and when used in the right way, it’s a key driver of social and economic good. Let’s look at the numbers so that we can have some perspective about its popularity.

Kenya has a population of about 46 million. Towards the end of 2016, there were 6.1 million Facebook active users, 2.2 million Twitter users, 3 million LinkedIn users and 1.5 million Instagram users in the country. This is a vast, ready market for content consumption and it’s no wonder hundreds of Kenyan brands have taken to social media rather than using traditional media to win the market share.

The Dragonfly team at work
The Dragonfly team at work

And this is where we come in. At Dragonfly we offer you a 360 approach to digital marketing with special daily emphasis on social media and occasional integration with traditional media and experiential marketing, so that we can deliver value to your customers and give you that edge over your competitors. Our creative team certainly spares no means to ensure you always achieve beyond your expectations. This is the same spirit that saw us win two awards for our clients in the 5th Annual OLX SoMA Awards this June.

OLX SoMA Double Win
Receiving the OLX SoMA awards

The Social Media Awards (SoMA) aim to promote the use of social media in Kenya by celebrating the best social media pages each year. Our two award-winning clients, Dairyland Products and Unga Wa Dola, have taken quite the memorable journey with us in the past year. Where once there was no brand presence, we now interact with our active online communities on a daily basis, constantly changing tact and sprucing up our content approach to keep the communities engaged. The highlight of this journey so far is the recognition by the industry through the SoMA Consumer Product Award for Dairyland and SoMA Manufacturing Award for Unga Wa Dola.

The two OLX SoMA Awards

You might have heard or been a beneficiary of the Make May Day campaign in 2016. We decided to make 2016 Labour Day a special day for people who couldn’t take the day off from work by walking around Nairobi spreading smiles. Yes, you read that right. There is no possible way to eat ice cream with a frown, and it’s a good thing Dairyland is the largest ice cream producer in this region. We surprised countless people at their work places with Labour Day Tubs and bars of Chocolart happiness. Of course we also took the campaign online by sharing these experiences with our community!

Since then we have been unstoppable in the many creative strategies we employ to stay connected with the brand’s consumers.

Unga Wa Dola is a case study of a brand that becomes a household name because of its social media activities. From Kitu Shwari to Ramadhan Shwari, Festive Shwari, Dola Art Kids, Dola Art Challenge and the ongoing Art For Peace campaign, Unga Wa Dola has become the freshest, warmest and most fun Kenyan FMCG brand on social media.

For instance, would you have expected our Festive Shwari campaign to involve letter writing? And It was a simple idea, really. We encouraged Kenyans who could not make it home for Christmas in 2016 to write a letter to their love ones explaining why they couldn’t make it. As always, we did not hold back when it came to surprising the families of the best letter writers with bales of Unga and having our popular brand ambassador Eric Omondi read the letters to them.

A brand’s social media efforts must first be aimed at making the brand a social brand before trying to drive conversions. We give our clients good results month in month out because we take time to cultivate social relationships with their customers. We invest in a community that feels like a home away from home. That’s why we dedicated the two SoMA Awards to our fans. They are the reason we are on social media.

MARKETING TO GENERATION Z

MARKETING TO GENERATION Z

The next generation of consumers are now coming of age and are predicted to be the most influential generation in the digital world. Made up of teens and young adults, typically born in the mid-1990s to early-2000s, they are the first generation of digital natives. Welcome to the world of Generation Z, a new breed …

Digital Branding Agencies in Nairobi: Why Your Brand Needs Them

Digital Branding Agencies in Nairobi: Why Your Brand Needs Them

Digital branding agencies in Nairobi are helping your competitors beat your brand in the online conversation. But before diving into how they are going about this, let’s first clarify what digital branding is. Wikipedia defines Digital branding as “a brand management process combining Internet branding and digital marketing.” In other words, online branding helps bridge …