The Dragons Roar At The 2019 Digital Media Awards
The dragons are at it once more! After a victorious 2018 that saw us clinch several awards including a ‘Muse Award’ and an ‘African Crystal Award’ and emerge among the top 10 Digital Media Agencies in Kenya, 2019 has brought with it some good tidings! We have done it yet again, this time scooping two very prestigious awards at the just concluded Digital Media Awards (DMA). The DMA’s aim to celebrate the very best of digital marketing and technology advancement in Kenya by recognizing organizations that are redefining boundaries through creativity and innovative outcomes.
It was a double win for us after we took home a New Technology category award for the ‘Best use of Live streaming/Hangouts’ and a Content category award for the ‘Best in Storytelling’. Both awards were in recognition of our ‘Every Love Has a Story’ Valentine’s Day campaign on behalf our client ‘Dairyland.’ Here is a short breakdown of the concept behind the campaign.
EVERY LOVE HAS A STORY
We developed our very own puppets that were in every way Kenyan, representing characters that almost every one of us could identify with, to bring our love story to life. In it we depicted the usual ups and down of your typical Kenyan family that ultimately help them bond together in love. The campaign episodes were streamed live on ‘Facebook Live’ every day for one week as a lead up to Valentine’s Day.
Our story was audience driven meaning that, we took in our audiences’ sentiments to develop each phase of the story-line which made it all the more interesting & humorous and fueled engagement on our social media timelines with numerous fans ‘wanting in’ to predict the outcome of what would happen in every phase. We then picked the most liked and engaging comments to determine our consequent story-line.
A campaign of this kind was a first by any Kenyan brand and received recognition and mentions from leading media outlets including the Business Daily. Additionally Dairyland’s social media audience grew by 20,000, with the campaign gaining over 450,000 impressions and more than 250,000 views. It also helped lift Dairyland’s product sales by 11 per cent over the Valentine’s period.
We would like to take this opportunity to thank and appreciate our whole team that is constantly and tirelessly on their A-game to ensure that our clients gets the very best! And to our clients, we are quite grateful for believing in us. We look forward to more opportunities for successful partnerships! 🙂