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Unga Wa Dola Mashujaa Day Campaign
Summary
Unga Wa Dola, a fast-rising brand, saw opportunity to join the national celebration on Heroes Day.
roles
- -Strategy
- - Digital
- - Media
- -Production
Challenge
Could Unga Wa Dola join the national conversation in a unique and engaging way during this day of national importance?
Insight
#HonourTrueHeroism was a creative expression & hashtag that we used to package the personal hero experience. With it, we encouraged people to share stories of childhood heroes. Differentiated by their light, fun character they gave friends, family teachers a chance to take the stage.
A Facebook video reinforced this message. Featuring an iconic classroom scene, it engaged young audiences in a humorous, educational style.
Results
The humour resonated with followers of the brand online.
Stats
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230K
people viewed the video
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3.6K
people reacted to the video
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809
video shares
