Why Are Brands Going For Digital Media In Kenya
There exists numerous opportunities in this Digital Age than ever before that organizations can use to help them grow their brands and with the rise of Internet use in Kenya, many businesses have now begun shifting their marketing focus from traditional to digital media. This may be attributed to the numerous advantages that digital platforms promise as well as an enabling environment that has continued to favor an exponential growth & expansion of the digital space.
Reach and target your ideal audience
Kenyan consumers are increasingly becoming tech-savvy and online searches and purchases are on the rise. Before consumers even know what product or service they need, they are going online to look for answers to their questions and to learn more about the product. They will also go online to read about various topics, events and information that is of interest to them.
Digital media will ensure that the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business, while pay-per-click, display, and social media advertising enables you to target audiences who are most likely to be interested in your products or services based on demographic information and general characteristics.
Businesses can leverage on digital media to reach out to this consumers and build better customer experiences through optimized, targeted & customized content that is relevant and engaging.
It is cost effective
When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for Ad space. Affordable digital marketing tactics such us pay-per-click, display and social media advertising, generate quicker results and more value for marketing spend. This has created a more level playing field and allowed brands both big and small to remain competitive online.
Most measurable form of Marketing
One of the major reasons why brands continue to invest in digital marketing is because of the ability to monitor and measure the success of their marketing campaigns over time. While it can be difficult to track the success of traditional marketing campaigns such us TV or Radio Ads, digital marketing campaigns can easily be measured.
Brands can use digital analytical tools and features to measure their marketing campaigns in real-time & determine what is and isn’t working and will accordingly adjust their campaigns for greater success. They can also take the insights gained from the process to improve future campaigns.
No matter what industry your business is in, there’s a good chance that your buyers are spending their time online on social media channels like Instagram, Facebook or Twitter. (According to eMarketer, 2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly)
Today’s consumers prefer digital means of communication and expect more interaction between themselves and a brand. Digital media has filled this gap because it offers easy access and numerous platforms where consumers have the opportunity to engage with their favorite brands. Businesses should employ a customer engagement strategy that helps them interact with their audience and build a relationship with them.
A brand’s story is ultimately shaped by the customer’s experience, and with the right digital media strategy brands can significantly impact this experience and help deepen brand connection with their audience.
The ability of digital media to touch a customer on an emotional level exceeds that of traditional media. Customers on digital media are captivated by content that evokes emotion in them the same way it would physically. Brands have a golden opportunity to ensure that they improve this experience because customer journeys are characterized by a series of touch points, which are all the times when a customer encounters your brand, product or service. The touch point associated with making a buying decision is critical as it is the moment of truth- when a prospective customer chooses your brand or that of a competitor.
The rise of digital marketers
Another factor that’s driving the use of digital media is the ever-evolving role of marketing teams. Once the role of merchandisers and sales persons, digital marketing professionals are now taking a more active and leading role in shaping a brands customer experience with image-savvy and customer-centered engagement techniques including original, enticing and full-motion content that enhances the way consumers engage and interact with brands.
You need to get it right!
It is not enough that an organization has an online presence; they need to craft communication that is fluid, innovative, honest and relatable with their target audience so as to realize high levels of customer satisfaction. The online face of an organization or those in charge of digital communication must therefore explore a wide range of platforms & various content creation methods that expresses their brand’s voice and strengthens the brands identity on Social Media, Digital Ads, websites & blogs, videos and podcasts
Give us a try
With the help of digital marketing agencies like us of course 😉 businesses can uses a mix of digital marketing practices such as daily social media monitoring and analytical skills combined with traditional marketing strategies and take advantage of digital media to reach out to prospective and existing consumers. This can help them significantly increase their sales as well as validate their brands with their online presence. This is where we come in! Give us a call and lets get down some serious business 🙂